Icek ajzen biography of martin fishbein
Icek ajzen biography of martin fishbein books.
The Theory of Reasoned Action, often considered in tandem with the Theory of Planned Behavior, is a cognitive theory and mathematical model that helps psychologists understand human behavior in specific contexts, such as whether or not people will take up healthy habits.
Key Takeaways
- The theory of reasoned action is a mathematical model that allows scientists to predict behavioral intentions as a function of attitudes and subjective norms.
- The theory of reasoned action was first proposed by psychologists Martin Fishbein and Icek Ajzen as an improvement of the information integration theory, another model of human behavior.
- The three most important components of the theory of reasoned action are beliefs, attitudes, and intentions.
- Beliefs usually describe the probability that a person thinks some action will cause a certain outcome; attitudes concern whether or not someone thinks that outcome is favorable or unfavorable; and intention is the way that someone intends to beha